• Fractional CMO responsible for marketing and product strategy

    • Built and marketed primary product offering

    • Responsible for all marketing channels including paid social, organic social, partnerships, email, pricing, and sales

    • Marketing strategy and execution for local and national GTM launch

    • Channel experimentation including email, SMS, paid social, organic social, guerrilla, PR, and influencer marketing

    • Brand messaging and positioning

    • Marketing channel strategy

    • User research and competitive analysis

    • Email marketing and messaging

    • Growth and marketing strategy including pricing, email, social, paid ads, and content marketing

    • User research; creating audience personas

    • Conversion optimization; website A/B testing

    • Instagram influencer strategy and execution

    • User interviews and competitor analysis

    • Marketing campaign execution across Hubspot, email, LinkedIn ads

    • Copywriting for website and sales material

    • Partnerships and affiliate strategy

    • Public relations strategy and outreach

    • Social media strategy

    • Internal and external communications including email and Kickstarter updates

    • Facebook ad experimentation for email capture

    • Email strategy and copy

    • Website messaging

    • Partnerships and PR